By Simon Oldmann
Some of the web directory essentials you will need to have a firm hand on is the knowledge of how to find the web directories that contain the information you are interested in. Some of the Internet website sponsor search engines, and through these search engines you can find any type of information that you need.
Knowing how to ask for the information is one of the vital Web directory essentials you will need to firmly understand. If you have a title in your mind about a person, place or thing, then you can write it simply in the search engine boxes and perform a search for the item that way. The Web directory essentials are not complicated to learn, you just know when is the best time to use each one.
Other web directory essentials that come in handy are knowing about the most widely used search engines, where many companies choose to list their websites on the Internet. Since websites only get two ways of listing their website on a particular web directory, there may be other locations that were chosen that you have not found yet.
In searching the world wide Web, you will have Web directory essentials in your knowledge base, of how to enter a website address in the browser internet address window. There are some unique spellings used by companies as their web presence address, so do not naturally assume that business is spelled business for instance.
The Web directory essentials might also include understanding the category in which the information you seek might be listed in. Health and beauty aids could include itself in a lot of categories, and not to just health and beauty aids. The categories you could search for a health, beauty treatments, facial treatments, vitamins, healthy vitamins.
Other web directory essentials that might prove useful and helpful, is having the understanding about what factors are considered to be placed in a web directory website listing. A web directory is not really a search engine, but a list of categories. When you understand the categories, then you have one of the most important Web directory essentials learned, and can go on to learn about other information that is available to you throughout the Internet.
There are other Web directory essentials that might not be learned very fast, because it takes time to become familiar with the way the Internet is arranged. There is no point A, to point B setup on the Internet. There are many different sites, that have multitude of information posted on each one.
The web directories on millions of websites can be one layer of web directory listings, or they can contain sub-directories of information, that you can access through repetitive links, listed on the various layered website pages filled with Internet directory listings. This layering or linkage can get quite mind boggling at times, because there are so many directions you can go within one website that has web directory essentials neatly linked up to one sponsored site after another.
Internet Web Directory has to be the main point of reference to the modern internet surfer, in an age that every expects reliable fast and quality results it is the Site Directory that everyone looks for to provide results. Visit http://lamawebdirectory.com to see one that is in the making.
Saturday, September 15, 2007
Tuesday, February 13, 2007
Is Your Websites Link Directory Even Worth Having?
Let's face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags, and keeping your content fresh. But we are here to discuss only one part of the pagerank dilemma. In fact this article will focus more on other, and in some cases, more important benefits of a proper links directory.
Directory Structure
* Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster.
* Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.
* Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page "one" pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel" page would have the highest pagerank being closest to your homepage, let's say it has been give a Google rank of 4, the next level "Caribbean" in all likelihood would have a rank of 3, and so on.
* No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.
Relevant Links
* Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor's train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.
Make Money from your links?
* Of course! Reciprocal linking is a great way to help your website's search engine ranking, but making immediate cash from your links is a whole level up from that.
* Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
* Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
Advertise in your directory
* Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it's time to place some banners.
* You can advertise some of those good sites that you are affiliated with and place a banner or two on every page.
* Keep it neat- You should have quality space on the left or right side of your directory add a Skyscraper banner to either side (only one per page though), it is well known that the bigger the banner the more clicks on that banner you should receive. A skyscraper is usually 120 x 600 in size. Add a single banner at the top center of each page as well; make it a different ad, offer something different than your skyscraper. This is the most valuable banner location on any page, use it for banners.
* Sell banner spots- Now that you have a well categorized directory, you can sell ad space to vendors whose products or services appeal to that particular category. You can even offer the top spot on a particular page for sale or as a trade for the same kind of link for your site in someone else's directory.
Exceptions to the rule
There are those sites that do not fit into any category of your site that have that HUGE Google page rank, and you want them to link with your site. Here is a tip for you to keep those sites happy and get that top rank. In addition to you're regular links directory, create a separate smaller reciprocal links directory. This may be only 1-3 pages in size. This directory must have a direct link from your homepage (most top rank sites require that), and title it something like "Special Link Partners" or "Recommended Links". Add only page ranks of say 6-7 or higher to this special directory. This will ensure your most important link partners that you will not be burying their link inside your link directory.
We have quite a large selection of software in our downloads directory at http://www.bullmarketer.com that can help you automate the process of managing your own links directory. One program in particular is Arelis by Axandra. This software is not only VERY user friendly but offers tons of features. There is a free lite version available for download.
Derek Arnold
Derek Arnold is the President of BullMarketer.com, a webmaster resource site offering many tools for webmasters, marketers, and designers. Also has over 18 years of experience in the marketing and advertising fields. Homepage: http://www.bullmarketer.com
Directory Structure
* Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster.
* Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.
* Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page "one" pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel" page would have the highest pagerank being closest to your homepage, let's say it has been give a Google rank of 4, the next level "Caribbean" in all likelihood would have a rank of 3, and so on.
* No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it.
Relevant Links
* Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor's train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling.
Make Money from your links?
* Of course! Reciprocal linking is a great way to help your website's search engine ranking, but making immediate cash from your links is a whole level up from that.
* Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like.
* Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links.
Advertise in your directory
* Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it's time to place some banners.
* You can advertise some of those good sites that you are affiliated with and place a banner or two on every page.
* Keep it neat- You should have quality space on the left or right side of your directory add a Skyscraper banner to either side (only one per page though), it is well known that the bigger the banner the more clicks on that banner you should receive. A skyscraper is usually 120 x 600 in size. Add a single banner at the top center of each page as well; make it a different ad, offer something different than your skyscraper. This is the most valuable banner location on any page, use it for banners.
* Sell banner spots- Now that you have a well categorized directory, you can sell ad space to vendors whose products or services appeal to that particular category. You can even offer the top spot on a particular page for sale or as a trade for the same kind of link for your site in someone else's directory.
Exceptions to the rule
There are those sites that do not fit into any category of your site that have that HUGE Google page rank, and you want them to link with your site. Here is a tip for you to keep those sites happy and get that top rank. In addition to you're regular links directory, create a separate smaller reciprocal links directory. This may be only 1-3 pages in size. This directory must have a direct link from your homepage (most top rank sites require that), and title it something like "Special Link Partners" or "Recommended Links". Add only page ranks of say 6-7 or higher to this special directory. This will ensure your most important link partners that you will not be burying their link inside your link directory.
We have quite a large selection of software in our downloads directory at http://www.bullmarketer.com that can help you automate the process of managing your own links directory. One program in particular is Arelis by Axandra. This software is not only VERY user friendly but offers tons of features. There is a free lite version available for download.
Derek Arnold
Derek Arnold is the President of BullMarketer.com, a webmaster resource site offering many tools for webmasters, marketers, and designers. Also has over 18 years of experience in the marketing and advertising fields. Homepage: http://www.bullmarketer.com
Increasing Link Popularity WITHOUT Exchanging Links
Yes, it can be done. Here are 7 ways that a site can acheive
Offering search engine optimization, positioning services, pay per
click campaigns, ranking checks, resubmissions, evaluations and more.
We offer comprehensive packages for home business owners, small businesses
and corporate customers. http://www.submit-url.net
increased link popularity without having to exchange links:
Directory Submissions - Submit to the Open Directory and other
sites like JoeAnt and Gimpsy. These are all human reviewed
directories, therefore search engines will consider that your
site must be of pretty good quality to be listed in them. Submission
to these sites is free, but there can be quite a wait to get
reviewed, since editors are unpaid volunteers. In addition to
a link popularity boost, a listing in Open Directory will get
your site listed in the other Open Directory powered sites
like Google's web Directory, AOL's web directory and many others.
Tips For Directory Submissions:
Editor Check - Is there an editor for your desired category?
If not, consider applying. For Open Directory, this can
give you the power to add your site much more quickly.
Link Title - Don't try any tricks to get keywords in your title
if they are not in your company name. This will get your listing
edited if the listing is approved or rejected outright. The
title must be your official website or company name.
Description - Again, don't try to insert extra keywords here,
it could backfire and your description will be edited or your
listing rejected. The description should be short and concise.
Just tell what your website offers and give some product or
service examples if appropriate. Again, keep it short!
Be patient! - It may take weeks or months to be reviewed. If
you've submitted before and are still not listed, try writing
a polite note to the editor of the category to see if there
was a problem.
Paid Submissions - Paid submissions to quality directories
and portals is also a good idea. It is well known that a
listing in the Yahoo directory area will give you a good
Google PageRank boost. Listing in the Yahoo directory area
is $299, so skip this option if your budget is limited.
Pay-Per-Click Search Engine Submissions - Google lists the
results of many smaller pay-per-click search engines. This
can help link popularity if your site is listed in these
results for your important keywords and phrases. There are
hundreds of these smaller PPC engines that offer a free
advertising credit just for signing up. Take a jaunt on
over to PayPerClickSearchEngines.com for a good list of them.
Submit listings under all your important keywords and phrases
and include keywords in your title.
Affiliate Program - Having an affiliate program can boost your
overall sales by letting other sites do the advertising for you,
but did you know that this can also help link popularity? For
some affiliate program services like Commission Junction or
LinkShare, they use a special link to track clicks and sales,
so these may not be effective since they do not contain your
actual domain name. The kind of affiliate program I am talking
about is the type that uses your domain name in the tracking URL
you give affiliates to use. Something like:
http://www.yourcompanyname.com/aff?64340
As long as your affiliate program uses this type of link, then
your site should see an increase in link popularity. Just make
sure you offer a good incentive for affiliates so that they will
add your link to their site. Even better, you can approve only
related sites or sites with a good Google PageRank or Alexa
traffic ranking into your program!
Specialized Submissions - What type of site do you have? What do you
sell? Chances are there is a directory that specializes in just
sites like yours. Have a casino or gambling site? There are many
gambling portals and search engines. Submit to all of them.
Have a site that sells antique fishing tackle? Yep, there are
directories relating to fishing, but you can also submit to the
many antique and collectible directories as well! Sell wedding
dresses in New York? Submit to the many wedding and bridal directories
and the New York search engines too. Whatever your niche, chances are
that there is a specialized directory or search engine for that area.
Find them and submit! You'll benefit from the targeted traffic they
send but also increased link popularity.
Create Your Own Directory - Set up your own specialized search engine,
directory or portal catering to your target audience. Your site can
be a featured or showcase site on the main page and other pages!
To attract users, add interactive content such as forums, have chats,
offer contests, the possibilities are endless.
Expired Domain Names - Maybe a site in your industry has gone out of
business? You may be able to pick up their domain name and with it
all their incoming links and traffic. Increase your link popularity
by adding your link to the site prominently, then go ahead and
re-direct the user to your site after a few seconds. Don't re-direct
quickly or you may not reap any link popularity benefits.
That's it! 7 ways to increase your website's link popularity without
maintaining a links page and without sending your visitors to competitors!
Offering search engine optimization, positioning services, pay per
click campaigns, ranking checks, resubmissions, evaluations and more.
We offer comprehensive packages for home business owners, small businesses
and corporate customers. http://www.submit-url.net
5 Successful Tips For Marketing Your Website
This could be the most amazing article to ever be released
as you read this please keep in mind that the tips I am
about to share with you are from my experience with my own
successful website HaileysComet Weekly Ezine.
(1)List Building: One of the most POWERFUL ways to promote
any website is to have your own list to promote with. This is something that you have heard many times and it is the
first thing you should be doing to start your way down the
road to success. Building a list is not something that is
hard nor is it costly. There are many ways that you can do
this one would be to start your own newsletter or safelist.
This is something that is easy to do and it is very very
profitable.
(2)Ezine Advertising: Still the most powerful advertising
that you can get on the internet. Ezine's have subscribers
that are looking for ways to make money or increase their
incomes. Solo Ads are the best! They are sent to the
publishers data base by their self with no other adverts,
Also TopSponsor Ads are a great source of advertising
because it is the first thing the readers will see when
they start reading the Newsletter Issue for that day.
(3)SearchEngine Advertising: Now with Affiliate programs
you do not have much control over the way that the webpage
is built. So in order to get your affiliate program ranked
in searchengines is to use a Frames Page Template. This is
a text template that can be put in HTML to mirror your
affilate page with your affiliate link. This way you can
add your own meta tags that will help you get a higher page
rank.�
(4)Leads And Traffic: This can be very responsive
advertising because you can target your market of buyers,
Alot of time these lead companys are using FFA and
Classified Ads lead pages to get email addresses of people
that are looking for ways to make a income. Good Lead
companys use a Double Optin Process to capture leads of
people that are looking for ways to get advertising or
affiliate programs to join. You can do a search for Leads
and Traffic sites through your searchengines like google
and excite.
(5)PPC (Pay-Per-Click): PPC advertising can be some of the best ways to advertise any business on the internet. There are many of PPC's that you can place your advertising with. Just do a search with google and excite and you will find that they are many of them to pick from. These PPC's can drive all types of targeted traffic to your website or affiliate program for pennys on the dollar. You can also own your own PayPerClick system and send traffic to your site and at the same time use it to build your own targeted list!
The above information is what has pushed HaileysComet Weekly Ezine to the success that it has become and it will work for you as well. 90% of all people that are successful in marketing and advertising have the above or started out with the tools that it takes to make a living online. If you are wanting to jump start your success there is one tool out there that you can use that is proven to pull in loads of cash and help you build a business with the profit you make.
The product is called The Total Resale Package. It has every tool that you need to start,run, and succeed with your very own business. You can pick up a copy of the Total Resale Package here. http://www.haileyscometweekly.com/total-resale/
This is just one of the tools that will put you in the life that you want. It works for me and so many others that are just starting out and I share it with everyone. You can learn more about minisites and the above information with out any cost by coming to my site at the link below and signup for our weekly newsletter. It is packed with some of the most helpful hints and tips to get you started and keep you going in your venture to freedom!
Good Luck In Your Quest!
About The Author,
Damon Smith is the publisher of one of the most sought after newsletters on the internet today. He is also the marketing director of ISORegister which is the internets #1 Resource Center for marketing and advertising. Come by and signup for his newsletter and you will receive all the tools and information you need to succeed online. Signup today at
http://www.haileyscometweekly.com
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